“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow” Aron said in an interview with Variety on April 13.
Aron later clarified via Twitter that texting would only be allowed in a few theaters rather than in front of every screen, but many movie consumers were still repulsed by the proposition. They quickly took to social media to voice their opinions.
On April 15, just two days after Aron originally announced the idea, AMC tweeted a statement explaining that the prospect of allowing texting during movies was dropped in response to the social media’s adverse reaction to it.
“With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theaters,” Aron explained in the statement. “Not today, not tomorrow and not in the foreseeable future.”
Technology use in theaters has become a controversy since its advent. Since Aron specifically cited that 22-year-olds have the inability to turn their phones off during a movie, undergraduate students from the University of Denver were asked to share their opinions on the issue.Sophie Hickcox stressed that being discreet is key for whether texting in a theater is acceptable or not.
“If your brightness is down really low and if you’re being nonchalant,” Hickcox described as being okay, but more overt phone usage is “kind of obnoxious.”Other students, however, seemed to disagree with texting in theaters at all.
“It’s just distracting,” Philip Rudyk divulged, stating that other people texting during movies can be annoying. “I’m trying to enjoy a movie, I don’t want someone’s light flashing over here.”
In addition to the distraction that cell phones cause to other movie attendees, they also can distract the cell phone users themselves. University of Denver student Sarah Weiner suggests that the person texting isn’t able to completely to enjoy the film either.
“Why would you go to a movie if you’re just gonna sit there and text?”